6 Tips to Grow Your Online Community
If you work with digital platforms, you’ve probably heard a lot about creating good content. Everyone repeats over and over again that the most important part of having a digital life. It’s true. You can’t grow your community without good content. Let’s take an example.
You Google something and find a website. You click on it, and then the first thing you see is an ugly website design and a pixelated picture. What xo you think?
Likely, you won’t want to come back, and it’s completely understandable. We wouldn’t want to, either.
The truth is that when you want to grow your online community, you need to consider a lot of things. One of them is content… but it’s not the only one.
Today, we will discuss 6 tips to grow your online community. Although content is important, we want to expand your perspective - there’s a lot more to it!
Now, without further ado, let’s get started.
If you want to grow your community, the best thing you could do is to hire professionals to help you do so.
Among all professionals in the digital area, the best one to help you achieve this goal is the community manager.
The community manager is supposed to… well… manage your community. It sounds a bit obvious, doesn’t it?
To put it differently, the community manager’s job is to access your community and make it grow. They will design a specific action plan for you according to what you want to achieve.
For example, if you wish to increase your stats, you could say this to your community manager and manage your community. Often, they do this for about a month.
Then, they’ll show you the results of their month’s work.
An essential tip for dealing with your community manager is understanding what you’re asking them and comprehending their results. If you’re not happy with what they show you, you should hire someone else.
There are tons of community managers out there. You can find a perfect one.
At the end of the day, it’s your community. You need to make sure you have real goals, and you achieve them.
Improve customer support
If you enter a store and they don’t treat you well, do you want to come back there? Probably not.
Customer support is essential if you want to grow your community. This implies you need to make sure you manage all the processes correctly.
If someone from your community complaints, make sure they’re feeling heard. Likewise, if they praise your content, answer them promptly.
Also, make sure you don’t abandon them. If you leave your direct messages or comments unattended, the members of your community will feel unattended and your analytics will start to drop.
Mods, mods, mods
If you have a large community, it might be a good idea to find some moderators.
In a good community, mods will come up by themselves. They will make sure everything goes correctly, staying in touch with others and making sure no one goes out of line.
Besides helping you run things, moderators are an example of how to make people from your community feel like they belong.
Since mods come from your own community, they will feel like they’re an essential element of it - just like any employee would.
If you want to grow your online community, a good idea to encourage discussions among your people is to foster conversations.
Basically, a strategy to achieve this would be to start a conversation topic related to your content or work itself.
Then, make sure you listen attentively to what everyone has to say. To do it right, you should intervene as least as possible.
In other words, try to let people talk. Allow them to express their opinions and how they feel. If you think you didn’t understand something, don’t be afraid to ask them to explain again.
Likewise, make sure everything is under control. If you have mods already, let them know what’s about to happen and allow them to assume their role. Everyone should respect others’ opinions and turn to comment, and that should be the prime rule.
Pay attention to your analytics
What we’re about to say is a hard-to-swallow pill.
You shouldn’t care about your digital presence.
Wait, that wasn’t very clear. Let us explain a bit further.
You shouldn’t be emotionally invested in what you do in the digital world. Sadly, some things will work and others won’t. If you want to grow your community truly, stop caring about those thoughts that haunt you at night.
What you should care about is your analytics. Numbers don’t lie. They’ll tell you exactly what’s going on.
If you understand how to interpret your analytics, you’ll grow your community in no time.
Increase good content creation
This has a lot to do with the previously mentioned tip. If you know how to read your analytics, you’ll identify the content your community likes best.
Your community will tell you what’s their favorite content through their comments and interactions. Thus, you need to pay a lot of attention.
Instead of worrying so much about what you think will work, pay attention to what your community tells you and make more of that. It’ll give you amazing results.
Grow your community through a unique interaction
Interact with your community in a different way. For example, if they join you for the first time, say hello to them.
You could give them a freebie or premium access to some of your content.
If you do that, the new members will feel like they’re a part of your community before even beginning to participate in it fully. That’s great!
Although content creation is one of the main pillars of having an interactive community, there’s a lot more to it than just that. If you follow our tips, you’ll probably start seeing some changes sooner than you think. Managing a community is not an easy job, but you can achieve it.